What we do:
We act as your in-house influencer management team
Managing influencer marketing campaigns for brands that don’t have the internal resources to scale their influencer initiatives themselves.
Meet John & Marilyn
Hi! We are the Toungers and we are the owners of Valuable Ambassadors. We are a boutique Managed Campaign service where we work with a couple brands at a time and give them our full attention. Recently, we’ve spent the last couple years helping Nectar Sleep, Dreamcloud, and AspireIQ scale their influencer operations.
We’ve been plugged into the influencer marketing world since Vine shook up the collaboration and sponsorship scene in 2012. Since that time we have made crazy videos in France with Mcdonalds and Zach King, made our cat into an influencer with over 25k followers, worked with brands like Nectar and Dreamcloud, and helped consult dozens of brands with AspireIQ.. Our knowledge of the space has been earned, and we have some pretty radical ideas. Let’s chat sometime soon!
Our Approach
We are all about building meaningful relationships with influencers that will help you hit any KPI that you are tasked to reach
Build Ambassador Relationships
The status quo of influencer collaborations are to work with as many content creators as possible and get them to post on a one-off basis. We believe brands should avoid this method and focus on building a team of influencers who are extremely bought into your brand and want to post on an ongoing basis. It is not an effective use of resources to collaborate with 100 mediocre influencers who post for a single campaign and then go out and find 100 completely different influencers for the next campaign. Rather, imagine the value of having 60 influencers who you can tap into on a regular basis, knowing that they are continually winning over their audience for your product offering.
Multifaceted Value
We believe influencers have multifaceted value and shouldn’t be looked at to drive results towards one single KPI. A quality influencer who is bought into being an ambassador for your brand can be flexible with what content they make to hit different KPI’s depending on your marketing goal. The goal is to have a large team of influencers that can coincide with any advertising initiative that you are running. For example if your goal is quality image assets, an influencer should be able to do a photoshoot that you are impressed with. If the next month your goal changes to SEO and clicks they should be able to write a compelling blog post that gives you attention and drives traffic to your site.
2000+
Image assets delivered
We believe heavily in requesting for multiple pieces of image content from each influencer that brands can use in social ads, organic social, email campaigns, etc…
7+
Years Serving Brands
We have been in the business of helping brands since Vine changed the influencer sponsorship landscape back in 2012
500+
Influencer collaborations completed
These numbers really stack up especially when you consider the dozens of managed campaigns that were completed with AspireIQ